How does this data differ from my current campaign stats?

Your current campaign stats are probably just tracking how many times the ad was served and how many people clicked on it - click-through rate.

This is good basic data from a high-level, but so much more is possible with our Conversational Ads. You get valuable insights into each interaction that you cannot get anywhere else. Even if a user does not click-through the Conversational Ad you are still capturing valuable data.